NEW MOON Gets Blindsided
Share on FacebookNo $100 million weekend. No hordes of young, teenage females clogging up the entrance ways of theatres nationwide. No packed houses sending said females away.
No more #1.
As the box office settled down to more mundane December totals, TWILIGHT SAGA NEW MOON came in this past weekend firmly in the #2 slot, with $15.7 million. According to Box Office Mojo, the film finally lost its battle with THE BLIND SIDE, its fiercest competitor for the third consecutive week. Though NEW MOON has made roughly double what the Sandra Bullock vehicle has in their overall runs at the box office, BLIND SIDE scored $20.4 million the last three days. Why?
It seems as if NEW MOON has run out of steam. After a quarter billion dollars in American fans alone, it was bound to happen sooner than later, especially since its target audience was back in high school (or maybe middle school) instead of the theatre this past Friday. A quick flameout does no harm to the franchise, considering the cash it hauled in the first two weeks.
Okay, so James Cameron's smiling that TITANIC seems safe. But the people at Summit Entertainment are smiling too.
--Phil Fasso
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Comments
I've never read any of Meyer's novels and I've never seen Twilight. I am surprised to hear that New Moon is such a flop though, because everybody on the net seems to have been talking about Twilight for ages: Twilight, Twilight, Twilight... on and on and on, ya de ya de ya-da. Yahoo Answers, for example, is flooded with new Twilight questions ever single day.
If New Moon is not pulling in the people now, when there is so much talk about Twilight, what does that say for the long term prospects of the Twilight franchise?
Posted by: Steve | December 9, 2009 02:08 PM